If it is in Capitalism Lab, raw source materials from different companies don't mix in warehouses, and if you want to buy from multiple sources, and don't want to have varying quality of materials/semi product and causing your product quality to vary and hurt branding, private label them before mixing and than output them as your own with more consistent quality is the way to go, especially for farming raw resources, so you can get both quantity and reasonable quality.Īlso a more evil use is to pile up and cut off your competitors supply by put using lots of purchasing and inventory units to make their factories not able to supply their stores with enough products, drop their market share and let their brand suffer with little to no market share, and sometimes AI will just drop the sells of that products complete in the store, and then your can open your own stores to massively sell the stockpile goods private label as yours with your own brand and take over the market, without even need to invest in R&D, or even manufacturing to begin with. It is also useful for break into new product market that are already monopolised by other companies and setup your own branding in advance before your R&D catch up in quality which might take quite awhile to build brand loyalty.Īnother one is to mixed them after private label unit in inventory unit with your product that are inferior in quality and get some decent enough quality mix, since some brand strategy require at least certain level of quality across range in order to maintain brand loyalty.

Capitalism ii negative brand loyalty